GAME DAY
5 Ways Athletic Departments Can Improve Game Day Hospitality
Date:
Mar 18, 2025
Author:
Aria Mendes
01
GIVE PEOPLE A PLACE TO GATHER
Game day begins before the gates open and continues after the final score. Intentional gathering points near fan zones, entrances, tailgates, suites, and high-traffic spaces give fans, families, donors, and partners a reason to stay. Coffee works naturally because ordering a drink creates a useful, familiar social moment.
02
BUILD HOSPITALITY AROUND THE DAY
Think beyond concessions. Create a menu for the moment, give sponsors something guests want to approach, remember the staff and teams working behind the scenes, and consider hospitality before, during, and after the competition. The goal is not simply to serve coffee. It is to make the experience surrounding the game feel intentional.
